By Maria Popova
We love clocks. And we love creative communication that technically falls within the advertising industry, but is actually oh-so-much-more. Today, we look at five supremely creative executions involving clocks.
UNIVERSITY OF GENT: DARE TO THINK
Agency: Saatchi & Saatchi, Brussels
Creative Director: Jan Teulingkx
Brilliantly captures the very point of a liberal arts education: Studying the traditional and universal, then challenging it.
HAMBURG DALI EXHIBITION
Agency: Jung von Matt, Hamburg
Creative Director: Deneke von Weltzien
To bring the great artist to life, Hamburg agency Jung von Matt replaced a number of public clocks with the iconic melted Dali clock for the duration of the exhibition.
WWF: IT’S TIME TO SAVE THEM
Agency: Asatsu Thailand, Bangkok
Art Director: Romerun Chueawongprom
The recognizable WWF logo, reconceived with a new sense of urgency. So simple, but it gets the point across so powerfully
LG TIME MACHINE TV
Agency: Y&R, Dubai
Creative Directors: Shahir Ahmed, Guilherme Rangel
Creative visual translation of the basic product proposition: 24-hour live recording that makes TV run on your own time.
VOLKSWAGEN: CUCKOO CLOCK
Agency: DDB, Berlin
Creative Directors: Bert Peulecke, Amir Kassaei, Stefan Schulte
Knocking down knock-off culture one hum-drum old couple at a time. Winner at the New York Television & Radio Advertising Festival.
Published October 21, 2008