Mac in the Produce Aisle
Why Steve Jobs is bigger in Japan than the Hollywood A-list combined.
By Maria Popova
It’s no secret we’re huge (HUGE) Mac fans. But if there’s one place were fanboy culture is at its most extreme, it has to be Japan.
Case in point: One Japanese Mac fan decided to take both his love of Apple and the term “branding” to literal levels by “tattooing” a crop of Fiji apples with the Apple and iPod logos.
Pretty much the same way sun tattoos work — you slap a sticker before the skin pigments and the shape gets imprinted on it. Because apples get their pigment from sunlight as they ripen, the Apple enthusiast just stickered them a month before the harvest…
… and just waited for nature to run its due course.
Well, it seems like Steve Jobs has out-big-in-Japanned any Hollywood celebrity. Jack Bauer can endorse all the low-cal drinks he wants, but we don’t see his image and likeness on any produce, now do we?
Published November 18, 2008