Duper Bowl: Alternative Super Bowl Logos
By Maria Popova
There’s no question the Super Bowl is quite the garish spectacle. The tipping point of a year’s worth of football adrenaline, the obscene amounts of food, the $3-million-for-30-seconds commercials. And like any garish affair, the Super Bowl always has a garish logo to match.
But this year, The New York Times decided to explore the what-if’s of Super Bowl logo design by inviting some of the country’s most prominent designers to reimagine the logo. The resulting collection of Alternative Super Bowl Logos spans the entire spectrum of conceptual and creative vision — the modern, the retro, the grunge, the minimalistic, the serious, the tongue-in-cheek, and everything in between.
There’s the political parody…
…and the retro-minimalist iconography, our favorite.
Then we have the delightful play of color…
…and the blatant side-taking.
The rebellious grunge…
…and the hilarious nerd-centric audience expansion scheme.
The refreshing back-to-basicness of the football illiterati…
…and, of course, the inevitable tribute to the American Way of marking any occasion as worthy.
And if you, like us, didn’t quite realize what a big deal the Super Bowl logo was, go ahead and realize — The New York Times has proof.
Published January 30, 2009