Geek Tuesday: Data Immersion Gone Wild
By Maria Popova
It’s no secret we’re huge (HUGE) data visualization junkies here. So we’re all over UUorld, a fantastic new immersive mapping environment that helps you makes sense of the data through highly intuitive visual analysis.
UUorld, pronounced [world], uses four-dimensional mapping — an approach that exposes the spatial and temporal context implicit to virtually all data, revealing insight far deeper and more compelling than any brain-numbing array of numbers splattered on an Excel spreadsheet could. (Which doesn’t surprise us, given the overwhelming evidence for the visual-spatial sketch pad’s role in cognition, comprehension and memory.)
While UUorld is capable of analyzing international trends and patterns, it also allows you to zoom in on sub-national elements like states, counties and even cities. The software comes with an enormous portal of free data, or you can import your own to visualize. The maps you build are highly customizable, so you can flex your creative muscle and art-direct your data visualizations to aesthetic perfection.
Visualizations and maps are downloadable in a variety of formats, including KML — which means you can export your data creations to Google Earth, plotting your data in its planetary context. And because Google Earth has an open API, we can only begin to imagine the fascinating potential for crowd-sourcing data visualization from UUorld users, eventually building an immense global library of trends and patterns that help us better understand our world and each other.
A robust non-commercial version of UUorld is available for free, or you can go Pro for just $49, which we think is beyond reasonable for you get.
And if you aren’t ready to commit just yet, go ahead and explore the data gallery — you’ll find such delightful edutainment as the percentage of households run by single mothers, U.S. magnetic field intensity, a state-by-state dissection of the Obama stimulus package, and the average earnings of Manhattan men.
Published February 24, 2009