Technofuturism: La Vitrine
By Maria Popova
Interactive displays are nothing new, but as the technology behind them gets increasingly sophisticated, the boundaries of the possible expand to extraordinary frontiers. Case in point: La Vitrine‘s LED installation in Montreal.
As people walk by the display, 35,000 LED light bulbs respond to their presence and movement with a variety of shapes and patterns. Partly reminiscent of MIT’s Fiber Optic Cloud, the project is a reminder of our ever-deepening relationship with technology and the human-algorithm future that lies before us.
The installation, developed by Moment Factory, is part of the Quartier des spectacles lighting plan, a pilot project aiming to redefine traditional urban architecture. In 2008, it was awarded the Grand Prix Créativité Montréal for Urban Planning.
Published July 15, 2009