Technofuturism: La Vitrine
How 35,000 light bulbs are beaming our way into the human-algorithm future.
By Maria Popova
Interactive displays are nothing new, but as the technology behind them gets increasingly sophisticated, the boundaries of the possible expand to extraordinary frontiers. Case in point: La Vitrine‘s LED installation in Montreal.
As people walk by the display, 35,000 LED light bulbs respond to their presence and movement with a variety of shapes and patterns. Partly reminiscent of MIT’s Fiber Optic Cloud, the project is a reminder of our ever-deepening relationship with technology and the human-algorithm future that lies before us.
The installation, developed by Moment Factory, is part of the Quartier des spectacles lighting plan, a pilot project aiming to redefine traditional urban architecture. In 2008, it was awarded the Grand Prix Créativité Montréal for Urban Planning.
Published July 15, 2009