Neighborhood Design Watch: Cardon Copy
What an exotic cat and a stellar cleaning lady have to do with visual aestheticism.
By Maria Popova
Imagine, if you will, the days before Craigslist. Local business was done mostly through neighborhood flyers announcing anything from a yard sale to a lost cat. Today, these dinosaurs of communication still exist, although much rarer, and remain the same visual atrocities they always were.
Enter Cardon Copy — designer Cardon Webb‘s bold mission to hijack these unseemly pieces, redesign them with a powerful visual message, and replace the original with its aesthetically upgraded version.
Part neighborhood Banksy, part Pixelator, part utterly original, the project is pure conceptual genius.
Besides being a noble crusade for everyday visual literacy, Cardon Copy is also the most brilliant self-promotion by a designer we’ve ever encountered.
And we love the extraordinary lengths Cardon has gone to with this, indiscriminately and cleverly redesigning even the most illegible to make it, well, just as illegible but oh-so-much easier on the eyes.
We can’t wait until someone (psst, Cardon, need a new project?) hijacks Craigslist listings, no less visually atrocious than your typical neighborhood flyer, and embarks upon a similar digital mission.
Dev-design geeks, start your engines.
Published July 16, 2009