Creativity for Sustainability: Glove Love
By Maria Popova
We love Green Thing. And now, their latest project is giving us all the more reason to. Launching at London Fashion Week this week, the GloveLove project reunites the world’s lost single gloves in a charmingly clever promotion for GT’s anti-waste initiative, All-Consuming — the art of wasting nothing and using everything.
Each newly paired set is washed, repaired and re-packaged by hand with recycled nametags and labels that explain the stories behind each glove.
Glove Love is brilliant, romantic, original, funny and green.” ~ Emma Thompson
The effort is backed by socially-conscious celebs like Eva Green, Lauren Budd and Emma Thompson, and has already received hundreds of glove donations from both everyday folks and the lost-and-founds of organizations like Transport for London and Britain’s Natural History Museum.
GloveLove is a lovely illustration of the idea that creativity is a powerful tool for propelling sustainability — and one more inspired way for Green Thing to put their money where their mouth is in backing their “Creativity vs. Climate Change” mantra.
Give a glove to contribute to this wonderful project, and the good folks at GT will even let you know when your glove has been paired up and found its glovelover soulmate. Or, get yourself a brilliantly, colorfully mis-matched pair with character and a story for the non-price of £5.
Published September 24, 2009