The Story of Cap & Trade
By Maria Popova
You may recall The Story of Stuff — Annie Leonard’s brilliant 20-minute animated film, dissecting the “materials economy” and dispelling a number of sustainability myths.
This month, Leonard and her team release The Story of Cap & Trade, an equally cunning, captivating and fact-rich look at COP15’s favorite sustainability solution. The engaging, fast-paced film probes into the hidden dangers of the proposed (non-)solution, from how the biggest polluters are exploiting the system’s loopholes to why climate Band-Aids like fake offsets don’t work, and exposes the dysfunctional reverse logic at the core of the concept.
A growing number of scientists, students, farmers and forward-thinking business people are all saying, ‘Wait a minute…’ In fact, even the economists who invented the cap-and-trade system to deal with simpler problems […] say cap-and-trade can never work for climate change.
Though in this day and age, climate conspiracy theorists abound, Leonard’s film delivers a punchy yet sober account of an incredibly complex, multifaceted and little-understood issue — all in just under 10 minutes.
We like the idea of illuminating a political buzzword, allowing us common folk to digest the hype-coated serving of headline-worthy fluff. (We also like that the film puts its money where its mouth is and “recycles” some of the Story of Stuff footage, whether or not the wink is intentional.) Because without an open social conversation, there can’t be widespread understanding, which means there can’t be widespread action. And without that, COP15 is just a bunch of suits burning up jet fuel to spend a week in a Scandinavian hotspot.
Published December 14, 2009