Animation Spotlight: I AM
By Maria Popova
Today’s short-and-sweet is an abstract, poetic reflection on the dissolution of our relationship with nature amidst the man-made landscape of our urban space, courtesy of animation studio Tronic.
We find the robotic, monotonous voiceover to be a fitting vehicle for conveying the detached mechanization that has gradually replaced the organic cadence of the natural environment.
The title comes from the animals’ declaration of who they are. Each animal says, “I AM the elephant” and “I AM the horse” and it’s through language that they are reinforcing their physicality and their place in the world. And the irony, of course, is that animals don’t have access to our language, they have their own languages, but we privilege ours. And so with this piece, the idea was that by giving them access to language, it was giving them agency, giving them power, giving them the ability to be heard. ~ Vivian Rosenthal, Tronic
Read the full interview with Rosenthal on Vimeo for further insight into some of the thinking behind this beautifully executed statement piece.
Published February 26, 2010