PICKED: TurningArt, Netflix for Art
By Maria Popova
We’ve previously featured a few great places to buy affordable art. But now there may be an even better way to get quality art into your home and your life. Enter TurningArt — a revolutionary new platform for discovering and falling in love with art by first “sampling” prints of it for a period of time.
The subscription service works like this: You browse the meticulously curated library of original artwork and add items to your queue, Netflix-style, choose a frame for each work (frames are included in your subscription), and you’ll soon get a framed print of the first piece in your queue. Depending on the type of subscription, you can exchange that print for the next in your queue every two or three months, or anytime you like.
But here’s the best part: Each print rental gets you credits towards purchasing original artwork from the site. As nice an aesthetic touch as prints are, there’s nothing quite like owning a piece of art that someone belabored with all their heart and soul.
TurningArt is the brainchild of entrepreneur Jason Gracilieri who, inspried by his painter and ex-gallerist wife Julie’s passion for art, set out to create a model that connects talented emerging artists with people who previously found art inaccessible.
Published September 30, 2010