Designing Media: Lessons from Today’s Greatest Media Innovators
By Maria Popova
Design titan Bill Moggridge has formidable credentials — designer of the world’s first laptop, director of the Smithsonian’s Cooper-Hewitt National Design Museum, co-founder of design innovation powerhouse IDEO, and celebrated as a pioneer of interaction design.
His new book, Designing Media, is exactly the kind of ambitious, compelling volume you’d expect from his reputation.
The book explores the evolution of mainstream media, both mass and personal, looking closely at the points of friction between old and new media models and the social norms they have sprouted. From design to civic engagement to the real-time web, Moggridge offers a faceted and layered survey of how our media habits came to be, where they’re going, and what it all means for how we relate to the world and each other.
To be fair, Designing Media isn’t exactly — at least not only — a book: The tome features a DVD containing 37 fascinating interviews with some of today’s greatest media innovators, including This American Life‘s Ira Glass, Pandora founder Tim Westergren, prominent New York Times design critic Alice Rawsthorn, Twitter founder @Ev, statistical stuntsman Hans Rosling, and Facebook founder Mark Zuckerberg.
The laws of narrative are the laws of narrative. What engages us is what engages us.” ~ Ira Glass
Designing Media is out via MIT Press this month and atop our must-read books list this season.
Published November 8, 2010