The Marginalian
The Marginalian

Justin Gignac on Idea Envy and Embracing Imperfection

What the garbage of New York City has to do with monetizing the starving artist archetype.

We’re longtime fans of artist Justin Gignac. (It’s jee-nak, if you just mentally tongue-twisted there.) In this wonderful, albeit tech-glitch-ridden, talk from this year’s PSFK Conference, he reveals the creative process behind some of most acclaimed projects, including Wants for Sale, NYC Garbage and QRapping paper, and shares his merit litmus test for what constitutes a great idea.

I get motivated by idea envy. I get super insanely jealous of great ideas that I see of others, I get jealous of that moment where I know they had that idea, and I want that, I want to feel that. So I set out to emulate that, and compete with that, and find that in myself.” ~ Justin Gignac

You can’t wait for perfection. You can always wait for the perfect moment, the perfect this, the perfect that. But you really just gotta start doing. And it makes all the difference. Making excuses takes the same time as making progress.” ~ Justin Gignac

Published May 10, 2011




Filed Under

View Full Site

The Marginalian participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn commissions by linking to Amazon. In more human terms, this means that whenever you buy a book on Amazon from any link on here, I receive a small percentage of its price, which goes straight back into my own colossal biblioexpenses. Privacy policy. (TLDR: You're safe — there are no nefarious "third parties" lurking on my watch or shedding crumbs of the "cookies" the rest of the internet uses.)