American Look: A Technicolor Homage to Mid-Century Design
By Maria Popova
In February, we took a look at American Maker — a fascinating Technicolor film produced by the Handy (Jam) Organization and commissioned by the Chevrolet division of General Motors in 1960 to celebrate craftsmanship and creativity. Two years earlier, the same team produced another film, American Look, celebrating mid-century lifestyle design ranging from dinnerware to public art murals to lawnmowers. It’s Mad Men meets Eames meets Objectified meets Look at Life, an early predecessor of BBC’s fantastic The Genius of Design five-part documentary.
Now, the fine folks at The Atlantic are on a mission to identify the 49 mid-century design classics that appear in the film, which Alexis Madrigal has painstakingly screen-shot and catalogued in order of appearance. So head on over to the gallery and lend Alexis your design geekery — how cool would it be to play human Google Goggles for product design?
Published June 8, 2011