Rare Book Feast: John Christopher Jones’s Seminal Vintage Vision for the Future of Design
By Maria Popova
More than two years ago, Nate Burgos of Design Feast brought us the first installment of Rare Book Feast — an ongoing video series celebrating the timeless joy of books in the era of digital ephemera and spotlighting yesteryear’s out-of-print gems. Now, he’s back with the second installment: Design Methods: Seeds of Human Futures (public library) by John Christopher Jones, the very first professor of design at Open University, originally published in 1970 — a seminal treatise exploring the process of design and its impact on countless facets of society.
From practical strategies for generating ideas, complete with worksheets, to a bigger-picture vision for areas as wide-ranging as urbanism and the relationship between people and objects, the methods Jones examines were devised or borrowed from different disciplines in response to “a world-wide dissatisfaction with traditional procedures,” seeking to offer novel insight for all those “concerned with creative behavior and with technological change” and framing design as a powerful tool for public decision-making.
Three decades later, Jones followed up with The Internet and Everyone (public library) — an even rarer gem, featuring a remarkable series of letters from the dawn of electronic communication, in which Jones evolves his thinking on human-dependent technology as he explores the strange new immediacy of information networks.
Design Methods was reprinted in 1992 and is thus still available, but at $93 for a paperback and a whopping $85 for an ebook version, which instantly renders it the most expensive Kindle book I’ve ever encountered, one has to wonder whether we need a separate category for books that aren’t quite out-of-print, but rather out-of-reach such baffling reasons as publishers pricing the unlimited resource of bits the same way that limited atoms are priced.
Published August 30, 2013