The Future of Love: Malcolm Cowley’s 1930 Parodic Prediction for the Age of Data
The Stimulus and the Response go on a date.
By Maria Popova
In 1930, as the culturally raucous Jazz Age was coming to halt with the onset of the Great Depression and America was dreaming up a brighter, technologically advanced world of tomorrow, a curious anthology titled Whither Whither, or After Sex What?: A Symposium to End Symposiums (public library) crept onto bookstore shelves. Exploring the futures of such diverse subjects as prosperity, history, literary criticism, art, music, and the atom, it featured parodic predictions from a formidable roster of future literary titans, at the time in their early and mid-thirties, including E. E. Cummings, Edmund Wilson, E. B. White, and James Thurber (the latter two had just come off their own collaboration on a piece of equally entertaining cultural commentary, the 1929 gem Is Sex Necessary?: Or Why You Feel the Way You Do), illustrated with charming cartoons by the Bill Gropper.
One of the best contributions, both for its humor and its unintendedly poignant prescience, comes from the beloved novelist, poet, journalist, and literary critic Malcolm Cowley — he who contemplated the stages of the creative process some three decades later — and considers a subject that has occupied humanity for millennia: Love.
After a series of parodic predictions poking fun at the era’s scientific novelties like psychoanalysis and eugenics, some of which were dismissed as appropriately laughable decades later, Cowley considers “what Love will be — and society in general” in the envisioned new age, beginning with the concept of childbirth:
First, the children of the future will no longer be conceived by the methods unthinkingly adopted by our parents. Children will be had at special pharmacies out of glass vials — tied with blue ribbons for boys, tied with pink ribbons for girls, and tied with variegated ribbons to indicate all the new sexes that we may confidently expect to see developed by the intensive application of modern laboratory methods. Life will thus be greatly simplified. And to think of the relief to bashful parents who hesitate to reveal the biological facts to their children! Little boys and girls will no longer have to be told that the doctor brought them or that the stork dropped them down the chimney. They will know darned well that they came from the corner drug store.
Cowley, writing in the age of truly gobsmacking rules of romance, then moves on to the question of courtship in the future:
We may confidently predict that the mating pattern will be changed by the application of scientific Behaviorism. The post-adolescent male will have learned to condition away the fear reflexes which inhibit hugs and kisses. By producing a box of candy at every visit, he will offer a stimulus certain to produce a favorable response to himself. By taking his girl to the movies (if he can’t make love at home), he will behavioristically surround himself with an atmosphere proportious to the development of heterosexual affection. By gifts of jewelry and flowers, he will condition the sweetheart to a belief in his own prosperity.
But while Cowley’s intent was purely satirical in 1930, a time long before the discovery of DNA and the invention of the modern digital web, the prescience of his parody turns tragicomic in the context of today’s quantified self and personal genomics, where we obsessively measure our psychophysiology and proudly advertise its high points in online dating profiles — ours is, after all, love in the age of data. Cowley continues:
And when the moment comes to pop the question, he will not be so foolish as to say, “Will you marry me?” That would smack of the old Victorian repressions — and besides, marriage will long since have been abolished. Instead the lover (hereinafter to be known as “the Response”) will exclaim to the sweetheart (hereinafter to be known as “the Stimulus”):
“My IQ is satisfactory, my blood count satisfactory, my basic metabolism satisfactory, my male hormones present in satisfactory qualities. My instincts are wholly mature, my thyroid and pituitary glands properly adjusted, and I am capable of following the higher mammalian mating pattern. Will you live with me happily ever after in heterosexual matehood?”
“Let’s synthesize!” the Stimulus will reply, as hand in hand these twain go marching into the heterosexual dawn.
Though long out of print, Whither, Whither, or After Sex, What? can be found online and is well worth the hunt. Complement Cowley’s contemplation with its modern, non-satirical counterparts exploring the natural history of love, the math of its odds, and its alleged science, the very concept of which Cowley so elegantly derided.
Published January 23, 2014