From Dream to Nightmare: John Steinbeck on the Perils of Publicity and the Dark Side of Success
By Maria Popova
As much as we may aspire to adopt Thoreau’s luminous definition of success and seek to reap the intrinsic rewards of creative labor rather than its extrinsic material manifestations, we live in an era where creativity and commerce are harder and harder to disentangle. And yet, as Amanda Palmer aptly observed in considering the sticky question of success, “part of the struggle of actually finding happiness as an artist is the daily fight to not define success the way the rest of the world defines success.”
But this is hardly a modern problem.
Wedged in time between Thoreau and Palmer, and a generation before Joni Mitchell bemoaned the dark side of success, another icon of creative culture brushed up against the harsh reality of how personally and creatively trying public and commercial triumph can be. Having just attained significant critical acclaim, financial profit, and public recognition for the 1937 novella Of Mice and Men, John Steinbeck (February 27, 1902–December 20, 1968) found himself in an unfamiliar and surprisingly uncomfortable position.
“I beat poverty for a good many years and I’ll be damned if I’ll go down at the first little whiff of success,” he wrote in an extraordinary letter of creative courage as he all but destroyed a manuscript that didn’t live up to his standards of style and integrity, setting out to rework it into what became The Grapes of Wrath — the novel that earned Steinbeck a Pulitzer in 1940 and paved the way for his Nobel Prize two decades later. But even as he labored at his masterpiece, the demons of fame, publicity, and commercial success kept beckoning from the sidelines.
Writing in Working Days: The Journals of The Grapes of Wrath (public library) — his magnificent testament to the power of the diary as a tool of discipline and a hedge against self-doubt — Steinbeck laments in an entry from early 1938:
People I liked have changed. Thinking there is money, they want it. And even if they don’t want anything, they watch me and they aren’t natural any more… I’m tired of the struggle against all the forces that this miserable success has brought against me. I don’t know whether I could write a decent book now. That is the greatest fear of all. I’m working at it but I can’t tell. Something is poisoned in me.
So animated is Steinbeck by this inner tumult that he addresses his pages directly, casting them at once as the sin and the salvation:
You pages — ten of you — you are the dribble cup — you are the cloth to wipe up the vomit. Maybe I can get these fears and disgusts on you and then burn you up. Then maybe I won’t be so haunted. Have to pretend it’s that way anyhow.
When Of Mice and Men became a bestseller, Hollywood approached Steinbeck for a film adaptation — but he wasn’t without ambivalence about an offer the payoff of which would have dazzled most. If anything, he viewed it with double disgust, for he felt that the superficiality of such commercial courtship took him away from the deeper problems at the heart of his work: his profound concern with the fate of the destitute migrant workers who inspired The Grapes of Wrath.
Over and over, Steinbeck makes clear that he sees working for profit as a failure of the imagination on behalf of the artist — a smallness of ambition that distracts from the larger human concerns that creative work ought to address. In the same diary entry, he winces at the gaping disconnect between Hollywood’s motives and his, underpinned by the vulnerable trepidation that engaging with such commercial work might gradually poison his own reasons for creating:
I really don’t care about the moving picture. Really don’t — but those people who are starving — what can be done? And the people with panaceas of all kinds. Will you lend your name to this and to this? What do I care about my name? It is battered and completely out of shape anyway. It hasn’t any meaning and I haven’t any meaning. “Seen about your luck.” I got no luck. “Send one hundred dollars.” Luck! He thinks it is luck. He is poor and he thinks I am rich. And he seen about my luck. In the cheap welter, he seen about my luck. He seen about my destruction only he couldn’t understand that. The Greeks seem to have known about this dark relationship between luck and destruction. It is so hard to know anything. So impossible to trust oneself. Even to know what there is to trust.
Although Steinbeck seems gladdened, however self-consciously, at the perks of fame — “Got the iron gate [in exchange] for an autograph,” he notes in one diary entry — by the fall he observes with contemptuous fascination the effect his public success has on his private life. In an entry from October 11, he writes:
Letter from my cousin Grace — first in 22 years… And the interest is solely because of the publicity. Seems to affect every one. She’ll be denying the relationship before long now. Every one will. To work.
A couple of days later, in an entry that calls to mind Susan Sontag’s admonition that “publicity in general is a very destructive thing, for any artist,” Steinbeck resolves with disgruntlement on par with Kierkegaard’s:
The mail this morning — just a mass of requests. Driving me crazy… It becomes increasingly apparent that I must make a stand against joining things as I have against speaking. The mail is full of requests to use my name. Another request to be a clay pigeon. I won’t do any of these public things. Can’t. It isn’t my nature and I won’t be stampeded. And so the stand must be made and I must keep out of politics. Now these two things are constantly working at me.
It’s hard not to think of C.S. Lewis who, in contemplating the ideal daily routine, pointed his warm wit at the issue and observed: “It is essential of the happy life that a man would have almost no mail.” But for Steinbeck this became less a matter of happiness than one of spiritual survival.
In a supreme twist of irony, the very pestilence of publicity requests he so bemoaned as a distraction during the months he spent writing The Grapes of Wrath swelled to towering proportions once the novel was published — it sold feverishly, bringing the author fame and notoriety beyond his wildest expectations. “I don’t think I ever saw so much [money] in one place before,” he wrote to his friend Elizabeth Otis during the initial wave of excitement as he witnessed the fruition of a dream he had dreamt, however warily. But then excitement festered into resentment as the dream darkened into a nightmare.
So Sisyphean was the barrage of requests — invitations to countless committees, speaking offers, strangers asking for money — that it prompted Steinbeck to exclaim in an Associated Press interview a few months after the book’s publication:
Why do they think a writer, just because he can write, will make a good after-dinner speaker, or club committeeman, or even a public speaker? I’m no public speaker and I don’t want to be. I’m not even a finished writer yet, I haven’t learned my craft.
This, perhaps, is what Sontag meant in her admonition — that extraneous engagements of any kind are invariably at the expense of the very craft which rendered the artist desirable for whatever is being requested in the first place; that every yes to such publicity requests ripples into a thousand little no’s to the daily demands of the dogged labor upon which all great art is built. It takes enormous clarity of conviction and creative purpose to recognize that “busy is a decision” and remember that “how we spend our days is, of course, how we spend our lives.”
Steinbeck’s Working Days remains the immensely inspiring record of how an artist of rare genius and integrity chose to spend his days — fighting self-doubt with discipline and finding joy not in extrinsic acclaim but in rewards as intimate as the pleasure of the perfect pen. Complement it with Steinbeck’s equally elevating and idealistic wisdom on falling in love and his meditation on the creative spirit and the meaning of life.
Published May 13, 2015