The Marginalian
The Marginalian

Breaking: YouTube Clicks Into Retail

What peer pressure has to do with revolutionizing social media monetization.


YouTubeYouTube just announced its first move into retail land: click-to-buy links in music videos. Like most Google initiatives, the move is informed by pure organic consumer demand — Google folks noticed that the comment area below vides is fertile ground for consumer discussion of the music used in a video, so they jumped on the opportunity with an e-commerce platform that provides the answer in a direct click-to-buy format.

Currently available to U.S. users only, the platform links to iTunes and Amazon downloads from the EMI Music catalog, but is said to eventually expand into other media like TV, film and print.

We, of course, are not surprised — if it were any other company, Google would be doing this mainly as a reaction to the monetize-YouTube-already peer pressure, but because it’s Google, we know that no action is ever a reaction. There are greater forces at play, and we’re here to tug at their toys.

>>> More at the Official Google Blog

Published October 7, 2008




Filed Under

View Full Site

The Marginalian participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn commissions by linking to Amazon. In more human terms, this means that whenever you buy a book on Amazon from any link on here, I receive a small percentage of its price, which goes straight back into my own colossal biblioexpenses. Privacy policy. (TLDR: You're safe — there are no nefarious "third parties" lurking on my watch or shedding crumbs of the "cookies" the rest of the internet uses.)