Birth of an Idea: The Ride
By Maria Popova
New year, new idea playing field. So instead of the standard, contrived wishes of prosperity, health and love — who the hell needs those anyway? — we’ll wish you a year full of big ideas that take flight, boldly and blindly and ever so freely.
And because those in the business of ideas know the beautiful chaos of the creative process, some have taken it upon themselves to bring it to life.
Courtesy of Santa-Monica-based motion graphics and design studio King & Country, here’s The Ride: A wonderful animation short that captures the magic of the formation, ripening and fruition of a great idea — from the unrefined roughness of the seed to the polished brilliance of the final product — taking us along for the ride.
(Download the hi-def Quicktime here… it’s worth it.)
Here’s to the life of the mind and a brand new canvas for the art of creative vision.
Published January 5, 2009