A couple of weeks ago, a fantastic video for Moray McLaren‘s We Got Time made waves with its brilliant in-camera animation magic. It’s pure creative genius — despite the utter visual indulgence, it isn’t stop-motion, no computer super-imposing was used, and everything you see is exactly what rolled off the camera.

The animations in the side-on views were produced by the camera capturing the moving reflections from the mirrored carousels, and the animations in the top-down views were created by matching the cameras frame rate to that of spinning record.

Now, we go behind the scenes with London-based animator David Wilson, who directed it and hand-drew all the illustration.

Beyond being a pure joy to watch, We Got Time is a testament to our belief that creativity is simply the genius of combining existing resources — knowledge, ideas, inspiration — in completely revolutionary ways: In this case, a vintage Praxinoscope device and old-school hand-drawn illustration.

Brilliant.