Into Post-Digital Creative Culture: OFFF 2009
By Maria Popova
Since 2001, the OFFF festival has been showcasing the best of post-digital creative culture — interactive design, motion graphics, new music ventures, and other explorations of all media platforms.
OFFF is spreading the work of a generation of creators that are breaking all kinds of limits. Those separating the commercial arena from the worlds of art and design; music from illustration, or ink and chalk from pixels. Artists that have grown with the web and receive inspiration from digital tools, even when their canvas is not the screen.
The 3-day event is part design conference, part multimedia trade show, part digital animation festival, celebrating our new relationship with visual media.
OFFF dreams about the future, and then writes the code for it.
This year’s event, titled Fail Gracefully, wrapped earlier this month and was a cultural gem from start to finish — literally: Even the opening sequence for the festival, directed by Ilya Abulhanov and produced by Prologue Films, is a hypnotic piece of neo-digital genius.
The panel roster was equally impressive — including our favorite data visualization artist, Aaron Koblin, the iconic Paula Scher, and revolutionary film director and animator PES. (Remember Western Spaghetti? Yep, that guy.)
The discussion revolved around the notion of “graceful failure” as an essential strategy for creating in the digital space — we wouldn’t do it any justice by summarizing, but you can read the transcript from the Fail Gracefully panel here.
Published May 20, 2009