Sterling’s Gold: A Fictional Mad Men Memoir
By Maria Popova
Last month, we rejoiced in the news that Mad Men‘s Roger Sterling is publishing a fictional memoir to be sold on the very real Amazon — pure genius by AMC. Today, Sterling’s Gold: Wit and Wisdom of an Ad Man hits the virtual bookstore in a very non-virtual way. In 176 pages, the fictional Sterling keeps it real on everything from the business consequences of his divorce settlement to juicy details on his longtime affair with Joan Holloway.
Divided into chapters on women, clients, drinking and other essentials of the Mad Men lifestyle, the book is full of Sterlingisms, many of which remain surprisingly timeless truisms about life in the Madison world.
The day you sign a client is the day you start losing him.” ~ Roger Sterling
Even the Amazon product description is written in complete biographical seriousness, treating Sterling as an actual pioneer from the golden age of advertising.
Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.” ~ Roger Sterling
Also abundant are the era-appropriate chauvinism’s we’ve come to expect and welcome with anthropological bemusement in the Mad Men universe.
When God closes a door, he opens a dress.” ~ Roger Sterling
Sterling’s Gold is without a doubt the most brilliant piece of cross-platform entertainment we’ve seen this year. What makes it all the more special is the stark contrast to the majority of try-hard transmedia storytelling efforts, which immediately jump to the flashy stuntsmanship of digital platforms. Yet here we have something as analog as it gets that adds a rich and engaging layer to some of our favorite “traditional” entertainment. Well played, AMC, well played.
Published November 16, 2010