The question of how to avoid meaningless labor and instead find fulfilling work brimming with a sense of purpose is an enduring but, for many, elusive cultural ideal. Daniel Pink tackles the conundrum in this wonderful animation by the RSA — who have previously sketch-noted such fascinating pieces of cultural psychology as the truth about dishonesty, the power of introverts, where good ideas come from, what’s wrong with the left-brain/right-brain dichotomy, the broken industrial model of education, and how choice limits social change — based on his book Drive: The Surprising Truth About What Motivates Us (public library).

Pink shares the counterintuitive results of two studies that reveal the inner workings of what influences our behavior — and the half-truth of why money can’t buy us satisfaction:

The best use of money as a motivator is to pay people enough to take the issue of money off the table: Pay people enough so that they’re not thinking about money and they’re thinking about the work. Once you do that, it turns out there are three factors that the science shows lead to better performance, not to mention personal satisfaction: autonomy, mastery, and purpose.

In Drive, Pink goes on to illustrate why the traditional carrots-and-sticks paradigm of extrinsic reward and punishment doesn’t work, pointing instead to his trifecta of intrinsic motivators: Autonomy, or the desire to be self-directed; Mastery, or the itch to keep improving at something that’s important to us; and Purpose, the sense that what we do produces something transcendent or serves something meaningful beyond than ourselves.

Also of note is Pink’s TED talk on the subject:

In his follow-up to Drive, Pink dissects the secret of selling your ideas with his signature blend of counterintuitive science and practical psychology. Pair with his insights on how we construct our identity in a material world.