Butterflies and Iron Bolts: What Virginia Woolf Teaches Us About Great Design and the Value of the Ungoogleable
By Maria Popova
In 2002, a small and confounding book titled Schott’s Original Miscellany (public library) was released to very little fanfare by British independent press Bloomsbury, publishers of such diverse and beloved offerings as Harry Potter and Lost Cat. The author of this unusual book was a young man named Ben Schott, whose level of public prominence was closer to that of a stray feline than of J.K. Rowling. And yet, within weeks, the book — a quirky and beautifully designed catalog of curiosities, partway between a Victorian encyclopedia a century after the golden age of Victorian encyclopedias and a meticulously curated Tumblr a decade before the golden age of Tumblr — became the publishing sensation of the year. Soon, it had sold a million copies and was translated into thirteen languages.
In this magnificent Design Matters conversation with Debbie Millman, Schott — who identifies neither with being a writer nor with being a designer but describes himself instead as “a writer who uses design and a designer who uses word” — shares the unlikely, remarkably heartening story of his success. Folded into it are Schott’s reflections on how his father’s obscure scientific papers on the history of the footnote shaped his miscellaneous mind, what Virginia Woolf can teach us about the secret of great design and craftsmanship, and why the art of finding the ungoogleable is of ever-increasing value today. Highlights below.
On choosing creative purpose over a profitable or prestigious occupation, something with which young William James also tussled, and dropping out of advertising:
If you look up and you don’t want to get to the top of the ladder you’re climbing, then why are you climbing the ladder?
On being self-taught as a photographer and learning the craft through apprenticeship, via absorption:
That’s how I learned — you find a standard and think, “This guy is really good, or this girl is really good, and if I can be that good, I’m getting there.”
On being inspired by Virginia Woolf — his first book opens with a quote from The Common Reader: “Let us not take it for granted that life exists more fully in what is commonly thought big than in what is commonly thought small.” — and what Woolf, who herself had strong opinions on craftsmanship, can teach us about the secret of excellence in design and any craft:
I’m a fan Virginia Woolf — I’m a real fan of Mrs. Dalloway more than anything else she’s written. But what, I think, seduces her work is that sense that small things are significant. There’s another great quote [from To the Lighthouse] which sums up one of my theories of design, to the extent that I’m entitled to have any theories, which is: “light and evanescent but held together by bolts of iron.”
[Design] must be, on the surface, like a butterfly’s wing — but underneath it must be clamped together with bolts of iron…
This is what I think is the secret of so much craft — to make it look effortless and evanescent, like a butterfly’s wing, but it needs to have structure, rigidity, purpose.
But perhaps Schott’s most pause-giving point — at least for me, as someone who spends a considerable amount of time dwelling in archives and literature of which there is no pervious trace online — has to do with how he found the curiosities and quotes for the book in a pre-Google age. I frequently say that books are the original internet — every footnote, every citation, every allusion is essentially a hyperlink to another text, to another idea — and Schott captures this notion beautifully by inviting us into a time-machine that exposes all we’ve come to take for granted in just a few years:
Information totally changed in the last fifteen years, since this book came out. You have to remember what the mindset was then. So a lot of it was [spending] time in libraries and stumbling across things. People said, “Oh, have you seen this?” It was a wonderful paper chase. And anyone who’s spent time in libraries knows: you follow the footnote; you get taken for a walk — one footnote leads to another footnote leads to another footnote. By the time you know it, you’re drowning in paper…
The point was not to get stuff that was out there — it was trying to find things that no one else had talked about. Which is increasingly hard, by the way — to find stuff that is ungoogleable.
Schott’s Original Miscellany, which Schott describes as a book about “everything on the back of your mind and the tip of your tongue [and] all the things that you think you know or would like to know but don’t really know,” was followed by Schott’s Food and Drink Miscellany in 2004, Schott’s Sporting, Gaming, and Idling Miscellany in 2005, and Schott’s Quintessential Miscellany in 2011.
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Published October 31, 2014