The Moby Awards for Best and Worst Book Trailers
By Maria Popova
We have a soft spot for brilliant book trailers here at Brain Pickings, so it was a delight to stumble upon the 2011 Moby Awards for best and worst book trailers, who revealed the winners last week. Zany rather than brainy, and yet uniquely illuminating, the Moby winners — selected by a panel of judges from literary tastemakers like Slate, Flavorpill, GoodReads and The Millions — are a treat of creativity, humor and an occasional profound human truth. Drumroll please…
GRAND JURY AWARD
Subtitled “We’re Giving You This Award Because Otherwise You’d Win Too Many Other Awards,” the quasi-epic mega-award was bestowed upon Gary Shteyngart for his Super Sad True Love Story — a dystopian, profane and, in its own twisted way, relentlessly entertaining vision for the future. (This, friends, is no Optimist’s Tour of the Future, mind you.) Veiled in the love story between a middle-aged man obsessed with eternal life and a 20-something Korean American oppressed by her overbearing parents is a faceted commentary on the obsessions and catastrophes of the information age, adding to the ongoing conversation on what the future of information and the internet may hold.
The James Franco cameo also landed the trailer the award in the Most Celebtastic Performance category.
BEST SMALL HOUSE
Jonathan Safran Foer‘s Tree of Codes, dubbed the “impossible book” for its ambitious production vision, landed atop our list of the best art, design and photography books of 2010 — a remarkable literary remix created by cutting out chunks of text from Foer’s favorite novel, The Street of Crocodiles by Polish author Bruno Schulz, and rearranging the text to form an entirely different story. Its trailer, just as meta as the book itself, scored the Moby Award for Best Small House.
BEST BIG HOUSE
After two excellent books at the intersection of the curious and the macabre, and a controversial TED talk, Mary Roach has done it again with Packing for Mars: The Curious Science of Life in the Void, in which she explores the psychology, physiology, technology and politics of sending humans into space. Roach looks beyond the shiny techno-luster of space travel to explore its most fundamental human concerns — eating, having sex and bathing, going to the bathroom, not dying when reentering Earth’s atmosphere — in her signature style of irreverent curiosity, wry humor and irresistible science writing.
Admittedly, however, I was rooting for Steven Johnson in this category with his Where Good Ideas Come From (which topped our list of the best books in business, life and mind for 2010), brilliantly animated by The RSA, a longtime Brain Pickings darling.
STAND-ALONE ART OBJECT
The Book Trailers as Stand-Alone Art Object award went to How Did You Get This Number — a collection of nine thoughtful essays by Sloane Crosley exploring the delights and distresses of youth, from foreign travel to social awkwardness to heartbreak, complete with ten quasi-innocuous federal offenses Crosley has consciously broken in the past 10 years of being, well, a young person with a restless mind and a creative itch.
WORST PERFORMANCE BY AN AUTHOR
Though Jonathan Franzen recently delivered one of the smartest, timeliest, most poignant graduation addresses I’ve ever had the joy of hearing, he didn’t fare so well on the book trailers front, where he scored the Worst Performance by an Author.
And that’s quite unfortunate, because the book the trailer is for — Freedom: A Novel — is commonly considered some of the best fiction to come by in years.
WHAT ARE WE DOING TO OUR CHILDREN?
It rightfully snagged the Moby Award in the children’s lit category, edging out Laura Vaccaro Seeger’s excellent The Hidden Alphabet, and is also an honoree in our own selection of 7 best book book trailers.
Published June 6, 2011