Life, Visually Dissected
By Maria Popova
The glorious thing about natural habitats is that one organism can house millions of others. And we often seem to forget that — when we stroll by a tree in the park, the only “organism” we’re likely to see in it is an 8-year-old scrambling for the next branch up.
But a recent campaign for WWF (that’s the World Wildlife Fund, not the World Wrestling Federation, ahem) visually dissected the fascinating microcosm of life that exists inside (and on, and under, and around) some of those our flora and fauna stand-bys.
Of course, if you’ve been paying attention lately, the complexity of life inside a coral reef won’t surprise you. But it’s still a stride-stopping reminder of just how much we can lose by doing so little to preserve it.
Not unlike Chris Jordan‘s work, the campaign borrows from the revelational capacity of data visualization to inspire deeper environmental awareness through an emotional understanding of an issue that would remain abstract and irrelevant if presented as dry statistics — a visceral bridge between left brain and right brain.
Out of DDB Brazil.
Published May 15, 2009