Stunning Subjectivity: Obsessive Typographic Maps by Paula Scher
By Maria Popova
Iconic designer Paula Scher is one of my big creative heroes, her thoughts on combinatorial creativity a perfect articulation of my own beliefs about how we create. Since the early 1990s, Scher has been creating remarkable, obsessive, giant hand-painted typographic maps of the world as she sees it, covering everything from specific countries and continents to cultural phenomena. This month, Princeton Architectural Press is releasing Paula Scher: MAPS — a lavish, formidable large-format volume collecting 39 of her swirling, colorful cartographic points of view, a beeline addition to my favorite books on maps.
I began painting maps to invent my own complicated narrative about the way I see and feel about the world. I wanted to list what I know about the world from memory, from impressions, from media, and from general information overload. These are paintings of distortions.” ~ Paula Scher
(Cue in cartograms.)
A foreword by Simon Winchester contextualizes Scher’s maps as cultural objects, and an introduction by Scher herself offers a peek inside the mind and personal history that sprouted her cartographic creativity.
A Paula Scher map is both detached from reality and yet at the same time becomes an entirely new reality, one that manages to be useless and essential all at once. What follows here is cartography as living art — fun and whimsical, obsessively made, and knowingly offered, lovingly, to be read… Maps such as these are never ever to be replaced by the cold blinking eyes of the GPS. Use them, enjoy them, glory in their madness.” ~ Simon Manchester
Cherry on top: The cover jacket folds out into her legendary colorful map of the world.
Sample Scher’s extraordinary mind and creative process with her now-legendary talk from Serious Play 2008:
Artful and opinionated, Paula Scher: MAPS is a beautiful antidote to the sterile objectivity of location-aware apps and devices, reminiscent of Ward Shelley’s analog data visualization and the poetic subjectivity of You Are Here: Personal Geographies and Other Maps of the Imagination, but presaging both and shining with Scher’s own distinct, quirky, visionary voice.
Images courtesy of Princeton Architectural Press // Thanks, Russell
Published October 21, 2011